LINDA LATTIMORE

I have always been a builder bee, digger, remodeler, re-formatter, condenser, get to the point, big picture kind of gal. Sometimes I feel a little bit like Shaun Murphy on The Good Doctor, staring into space, moving things around in my mind until they are “just right.” A prior boss has said that I have the ability to condense massive amounts of material into two sentences. I have quoted a page number out of a six-inch deposition with attorneys staring at me nonplussed - no

Recently I met with a former chief financial officer interested in exploring new opportunities. I asked him what he thought his brand was and his face wrinkled up with a little bit of disdain. He told me that he thought branding himself had an ick factor, that he didn’t want to have a personal brand because it seemed arrogant and pushy. Puzzled, I told him that he already had a brand, whether he wanted to or not. When it comes to your personal brand, you represent yourself